Stick Tea

Media and Packaging Redesign

In our Advertising Campaigns course, our client, David Serata of Stick Beverage, which we rebranded as Stick Tea, came to us with the goals of increasing brand awareness, strengthening the brand’s identity, and introducing consumers to a new tea apparatus. Sofia Gonzalez-Ortiz, a fellow Art Direction student, Brynne Springer, a Copywriting student, and I redesigned the brand’s packaging.

I created the colorful, hand-drawn illustrations to partner with the different tea flavors. We used a wide color palette to achieve a fun, cool, and vibrant look to the packaging, making it something that consumers would want to leave out on their counter instead of hiding it away in their cabinets.

After working towards Stick Tea’s brand goals, and finally pitching our ideas to the client, my agency team, Round Table, took the throne as the winners of the semester-long competition against four other agency teams.