The goal of this project was to create an ad for a brand of alcohol and make it appealing to the readers and target demographic of my chosen magazine, Travel + Leisure.

I chose to promote Topo Chico’s Margarita Hard Seltzers because their signature and fruity flavors allow consumers to experience a relaxing getaway even in the comfort of their own homes. I aim to express that the beverage is like vacation-in-a-can through the use of alliteration.