Parity Project

The goal for this campaign was to make a parity product, such as deodorant, seem superior and more attractive compared to deodorants sold by different brands. I chose to feature the unique characteristic of this deodorant that others do not have.

My goal in using a muted color palette was for the viewer to initially see a beautiful, floral illustration. But, as they look closer, they realize that the imagery is actually made up of trash and compost to portray the fact that the product’s packaging is fully compostable once the product is used up.